Did you know that Google receives 63,000 search queries every second which adds up to 5.5 billion searches per day? Now, more than ever, a creative marketing strategy is necessary for potential customers to notice your brand online. Customers are looking for brands that they can engage with over shared beliefs and values. and that’s why on today’s post we’re going to cover The Most 10 Creative Marketing Strategies To Boost Your business or brand in 2022
do you know People want to buy products from brands they trust. Of course, the step before that is making people aware of your brand. More and more, marketers are finding that the key to a successful relationship between brands and consumers comes down to how a brand is viewed by their target demographic. First on my list today is
1. Prioritize Instagram
Last year, Instagram add up to 2billons users monthly and over 500 million were using the platform on a daily basis.
Between a rapidly increasing user-base, a shift in demographics and privacy controversies, Instagram has become a more valuable platform than Facebook for many businesses. Of course, you need to define your target audience and determine if they’re using Instagram before investing heavily in a presence on the platform.
2. Know Your Audience
In other words, business owner need to make a careful analysis of their audience when putting together a creative marketing strategy.
The fact is that even as Instagram is increasing in popularity, some demographics aren’t on it all. Considering that nearly 80% of adults with internet access use Facebook,I am certainly not advocating ignoring it completely!
Business owner need to understand the demographics of people who are already buying a product or service, as well as, the groups of potential but “harder-to-sell-to” customers.
3. Understand Social Media Metrics
Business owner who are only focusing on vanity metrics like the number of followers or the number of likes on a post are doing themselves a disservice. It’s important to keep in mind how people use social media and that Likes or Follows are not indicative of a lasting relationship.
Instead, business owners or marketers need to consider more detailed metrics including reach (the number of unique users who see your post), engagement (the number of interactions divided by the number of times a post is seen) and clicks.
Specifically, make sure you’ve installed conversion tracking when and where so that you can determine if your social media (and PPC advertising) leads to actual sales, interactions, etc.
4. Start Shooting Videos
Videos have become one of the most important, if not THE most important tool for marketers. This is especially true for brands that are selling high-value, product items. Don’t worry if you don’t have the budget for professional video work.
There are many successful YouTube channels that show people unboxing and reviewing products. All you need to put together an unboxing video of your own is a tripod and a smartphone And, Also, there are many ways to outsource the creation of videos cost . there are several subscription-based online platforms that are very affordable and easy to use. Such as using Animaker for creating whiteboard and animated videos
5. Alternative Forms of Content
In the same way that there are different learning styles, people also engage differently depending on how content is delivered. Leverage that and think about creating an article or podcast. Podcasts, additionally, are a great way to position yourself as an expert in your field simply by having experts come and chat with the host about the industry that you’re in. Remember, don’t lecture your listeners! Most people want to listen to podcasts where they feel like the host is having a casual conversation. If you are wondering where to get started with podcasts, check out Anchor fm
6. Engage With Your Audience
One of the biggest changes that social media brought to the world of marketing is the ease with which customers can have a conversation with brands. Use this to your advantage, and engage with your audience. Follow up quickly on comments, and especially on complaints. When you’re replying to users’ comments, offer them helpful information and make sure you don’t just sound like a robot!
7. Meet Your Customers
Hosting live events is an effective marketing tool for both B2B and B2C businesses. For B2B businesses, these events provide an opportunity for clients to develop more meaningful relationships with the business, for the press to cover the event and for clients to network. For B2C companies, a fun and memorable event will lead to press coverage, excitement about future events and, most importantly, curiosity about the brand behind the event.
8. Make use of the Power of Influencer Marketing
Love it or hate it, influencer marketing, at least for now, is growing, using influencers to promote your products on social media is essential. When employing influencers as part of your strategy, it is important to choose ones who present the product in a natural way that is in line with their own personal brand.
The key to influencer marketing is that the advertising is clear and feels authentic.
9. Contribute Guest Posts
We hope that your company already has its own blog that users can find thanks to your efforts in search engine optimization and marketing, however, this is just one method to reach potential customers.
Reach out to influential bloggers in your industry and ask them if you can contribute a guest post to their blog. In this way, you can leverage their audience and hopefully bring them to your site as a result. Finally
10. Run Contests or Challenges
Another great way to engage your users is by motivating them to do a task. Set up a challenge or contest with a unique hashtag that requires users to complete a task, or maybe just tag their friends on the post. This will help you to organically increase your audience and create excitement for the prize. Just a word of caution, make sure that the challenge doesn’t lead to any of the health hazards that can affect your environment,
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