The Price of Having a Website Is Much Lower than the Price of Getting Left Behind
We work with small businesses every day, and when it comes to not having a website, we’ve heard just about every excuse on the planet—and they’re all incredibly misguided. On today post I will be mention 5 common objection business owners make against having a website
1: “MY BUSINESS IS TOO SMALL, AND I DON’T HAVE THE BUDGET FOR A WEBSITE.”
This is the most common objection we hear from small business owners, my business is too small, and I don’t have the budget for a website
Look—your website is your number one marketing asset. Saying you don’t have the budget for it is like saying you don’t have the budget for a Company Registration—you’re going to get in big trouble later if you don’t fork over that initial investment.
Get a website—it doesn’t have to be fancy and expensive, but it needs to exist, and it needs to be able to be found by search engines.
2: “I ALREADY HAVE ENOUGH BUSINESS. I DON’T NEED A WEBSITE.”
Even if you have more business than you can handle, you need a website. A website doesn’t need to be built for the purpose of adding new customers. According to the National Restaurant Association, 40 per cent of asians look up dining locations, directions and hours of operation on their smartphones or tablets. Did you ever think that your customers—now and future—may like to see specials and menu items while they’re on the go? What if they’re in a hurry and want to order quickly and leave? What if they want to know your hours and can’t make a phone call? A good website will answer basic questions right away—which could free up time if you’re spending a lot of it answering questions on the phone.
You can add a reservation widget, which again can save your hosts time and make operations more efficient. You can build an online community with recipes, blogs, and places to get local produce. You can become not only a local favourite, but you can also gain popularity nationwide and turn your brand into a product all its own. There is SO MUCH a website can do to boost your bottom line without adding more customers, and while you may have enough customers now, you never know what the next decade will bring. It’s best to get your foot in the door with digital now in the event that it’s necessary for the future.”
3: “I HAVE A GUY THAT SAID HE COULD MAKE ME A WEBSITE FOR FREE.”
This is a bad idea unless that guy’s career is in web design for your industry. Having a friend or family member make your website is like trusting a handyman to lay the foundation of a skyscraper. A LOT goes into having an optimized website—SEO optimization, file compression, responsive design, schema markup, etc.—and if it isn’t built on the right foundation, it will likely topple over.
Even if you DO have a professional web designer as a friend, be careful—different industries have different website design standards. For example, a website for health services will have completely different components and markup than a website for the HVAC industry. Construction may vary from manufacturing. and more…
4: “OUR CUSTOMERS AREN’T BIG COMPUTER USERS.”
Your customers aren’t “computer users”? That’s baloney. What this business owner is forgetting is that “computer users” aren’t just people using desktop computers. It also includes people browsing websites, social media, and apps on mobile devices.
Not only do 30 % of Africans of iasnsa adults use the internet, but 77 % of them own a smartphone, and in 2021, mobile web traffic outpaced desktop web traffic
If they have a Smartphone = Then they are a computer user.
5: I DON’T NEED A WEBSITE BECAUSE MY INDUSTRY DOESN’T NEED ONE/I’M NOT AN E-COMMERCE OR AN ONLINE BUSINESS.
This is a HUGE misconception a lot of people have. Just because you’re not eCommerce does not mean you don’t need a website. Consumers—even B2B buyers—still need to find you, learn about you, and trust you because they buy from you. The large majority of our clients aren’t eCommerce, and each one of them has seen considerable revenue growth from having a website.
If you want to learn more about the specific marketing strategies mentioned in this post, our blog is a great resource for all of this information.
Or, you could also work with one of our digital marketing consultants for more specific advice involving your business.
For everything else digital, contact us today and we’d be happy to help!
